Let "Alexa" help you make money

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Now I know a lot if not most people know about Alexa.com, a website devoted to ranking page traffic not just in the US but across the globe. What most people don't know is that by using the tools such a page ranking, the search analytics (can be beneficial for those who rely heavily on SEO), and the audience snapshot you can either better tailor your writing to fit the site you're considering or just see if somethings a waste of time. Any other tips?