Have you ever had your cell phone bill charged for "Premium Messaging"?

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Have you ever had like a random $6.99 or $9.99 charge on your cell bill for premium messages? I work for a cell carrier and I get these calls all the time you put your cell # in somewhere online or send a text message to this 3rd party vendor and it they piggy back their charges onto your cell carriers bill. I deal with this daily and as much as I may believe with all my heart that it is scamming they do it in a legal and legit way so we will request an adjustment if you want but the charges are valid.... usually. Here is my issue with that service I know better than to use those services and got tricked into charges I feel because I put my # in to the wrong area online.... twice. Now with any premium messaging service you can "reply" with the word "STOP" and it auto cancels even if it's a free service. So the minute I got that shady text I replied stop and got confirmation it was cancelled, but guess what, I still got charged. As an employee I cannot request an adjustment through my employer so I have to go through the vendor, which is a horrid process. I am now way more against this shady premium messaging scam and want there to be a stop put to it, but how? I do like premium messaging though, at least the free ones. Like having myspace, yahoo, and facebook via text is awesome (and free), and the free 411/information service google provides through texting is my favorite. But why is this tricky deceptive form of messaging allowed? So if you see it you can request to remove it, but I have customers who don't see it for 6 months and we can only request to adjust 2 of those 4 charges. How is this fair someone gets ripped off $40 and it's legal? I am just in awe that this type of service is still allowed being as criminal as it is. If this is infact a service people want then they should seek it out to apply not be accidentally suckered into it. Has this ever happened to you? What is your view on premium messaging?