What are your best ways to advertise?

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I have started my own business and I have been doing catalog sales so far. I finally have my website finished and not sure exactly where I want to start advertising it. I was wondering if any of you fellow myLotters have any suggestions or advice as far as advertising my business. My site is in my profile. What do you do to advertise your business? Where do you advertise? Is it best to pay for your advertising? or to try free advertising? I would like to hear what has worked for you and your thoughts on it. The products are great I was surprised when I ordered things for myself and family members. Looking forward to hearing your responses.