Misplaced advertisement

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This is especially directed at those who click on PTC sites.We come across an advertisement called Ezine ads which is quite descriptive.Do you think in our eager desire to go to the next ad we read the contents completely?Do you feel those who place such article ads( as i call them)derive adequate mileage?Because advertisement is about reaching many effectively and i find reading such a lot before clicking the next ad tedious.What is your opinion?