How do movies or television influence people's behavior?

India
September 4, 2010 4:34am CST
Many marketing strategists believe that human behavior can greatly be influenced nowadays through the medium of movies, advertisements, television and internet. I don't get the idea so well. How can you make someone like something or dislike something just by showing him/her some ad or clip?
7 responses
• United States
4 Sep 10
Marketing researchers believe that if they show the same clip over and over either the person will get use to it or get tempted to try the products. When it comes to commercials this when I take a quick break as I hate when I am in a very high moment of a film and here comes a quick commercial break, Ugh how I hate them.
1 person likes this
• India
5 Sep 10
Exactly, hardly some of us watch commercials and what does a commercial have any effect on an individual who isn't interested! I'm not able to get an actual example for such an effect where human behavior was affected by TV.
• Philippines
4 Sep 10
I seldom do watch a movie or shows in the television. I just watch the news and I sometimes get emotional when I see news that are not good. This is one of the reasons why I don't watch movies of tv most often.
1 person likes this
• India
5 Sep 10
News doesn't have a good reputation of showing too many good news! I wish they had.
• India
4 Sep 10
I also believe that these commercials have an effect on our mind and we can actually develop the liking for a particular thing once we see it in a commercial and its qualities are explained to us. Its quite obvious. When we see them, they directly appeal to our mind and we kinda believe what is shown in the commercials. Although Its not always and compulsory for everyone to develop liking for a particular product by watching a particular commercial but in long run they do add to the sales of products to the company. If its not so , why are the companies all over the world spend so much amount on the commercials. Many companies just got popular and their sales have increased just because of a particular commercial. If you remember the recent commercial of Vodafone company that telecasted a character called ZOO-ZOO which got a lot of popularity and finally the company gained a lot from this commercial. So such commercials certainly have an effect on the sales of products and can actually develop the liking in people.
1 person likes this
• Bulgaria
4 Sep 10
Some people are influenced,some are not,because there are different types of people that are influenced pretty hard,and some that get psyched when they watch the slightest thing that impressionates on TV :)
1 person likes this
@rautrahul (267)
• India
5 Sep 10
Television & movies contains various kind of contents in their category. Some people weap watching miserable drama, others laugh watching comedy. If I had to expain the influence of those on people, I would say that it would be split into roughly two groups good & bad. The primary reason is that television & movies have cultural on moral influence on people like children, college students & scholar. Another reason is that television has the aspect that disturb society through brodcast of undesirable contents socially. Therefore I think television have both good & bad influence on us.
@ebuscat (5949)
• Philippines
5 Sep 10
For me if they see in the television it is influence them if they want to buy in the store they want that new product's because it is in the television they saw.
@JasperTore (1133)
• Philippines
5 Sep 10
Well, television shows and movies are very popular to our country. Kids are the easy target of this marketing strategy. I remember a kid who had already memorize the lines of his favorite movie star or favorite hero in a television show. In the shows, you can make something bad looks like good and the audience specially the kids will think that what they see is good.