Annoying Internet Advertising

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I realize that companies are constantly looking for new ways to reach potential customers, but a lot of the new ways of advertising on the internet are really annoying. For example, many websites now have highlighted words in their articles that when you click on them, thinking you are getting more information, are really just ads. Many times they are set up so that even if you just move your mouse over them, an ad pops up, blocking the content you are trying to read. I find that very annoying and invasive, and it certainly doesn't make me open to any of their advertisements.