Why do we say always google is best??

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See we have a lot of search engines today,, We have lot of browsers today also we have lot of email providers .. Why do we always go foe Google, Gmail, Google chrome??? What about others?? Even MICROSOFT joined hands up with YAHOO to beat google before two years , it still cannot do it,, most of the people are in google network only,, Share your opinions ,your success ,your pleasure in google network??