CBS execs stupid for putting The Big Bang Theory on Thursday night?
November 11, 2010 6:41pm CST
In general, here is my beef: CBS programing Execs are just not "getting it" by putting Big Bang Theory on Thursday Nights. I believe this hearkens back to the time that "Must See TV" was coined when Friends, Seinfeld, Frasier, Cheers, Mad About You, and ER were the staple of prime time tv. I believe they kept Friends and Seinfeld as their "anchor" programs and were able to put other shows in around them to increase their popularity on the Thursday time slots. I see this attempt with the Big Bang Theory, as they split the Monday night lineup and kept "2 1/2 Men" on Monday along with "How I Met Your Mother" and "Rules of Engagement". Although they have added "Mike and Molly", I think it can stand on its own - but will be determined as the season progresses. "How I met your Mother" and "Rules of Engagement" I believe would fail if not put up against an anchor show. Even though they have both been around for several seasons, I don't think they have the "draw" to pull people to their TV sets, or from another channel like "2 1/2 Men" and "The Big Bang Theory" have Since they moved "The Big Bang Theory" to Thursday, they are trying to use its "anchor" qualities to bolster the rest of the Thursday night line-up. In all honesty, I think the rest of Thursday night programming just sucks. As it is, they are gambling that "The Big Bang Theory" can stand on its own, and not lose viewers. For me personally, it puts a hamper on my TV viewing schedule to dedicate 2 nights a week to watching prime time television. If they had split "the other way", where "2 1/2 Men" went to Thursdays, chances are I would give up on Thursday, and make it a 1 night viewing ordeal. I would just wait until season end to buy the DVD. My personal choice would be to see "Rules of Engagement", "2 1/2 Men", "The Big Bang Theory" and "Mike and Molly" all on Monday night and ditch the lame Thursday programing. In this case I believe putting all their advertising pull in one basket would serve them well.