What do you think about KFC's Double Down?

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I'm sure most of us have heard about KFC's Double Down... especially since it was advertised quite heavily during the Pacquiao - Margarito super bout. Have you guys tried it already? How was it? I ask you this because I myself haven't tried it yet. It's always out of stock. I guess advertising it during a Pacman fight surely paid off well. It's actually been out in the US for a while now. Launching an awareness campaign at a time when most Filipinos were glued to the tv sets surely boosted it's sales. :)