The Best Type of MMORPG: What features would YOU like to see in an MMORPG?

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There are countless MMORPG games out there. Many of these MMORPGs have its own unique features. Some MMORPGs have amazing graphics, but lack a good plot. Some MMORPGS have terrible graphics, but make up for it in gameplay. Some MMORPGS have cash shops with overpowered items for people that are willing to spend a huge amount of money. Some MMORPGS are paid, some are free, while others are free with subscription benefits. Some MMORPGS update weekly while others update once a year. It almost feels like MMORPGs have unlimited features. The point is, no MMORPG game is perfect. I have experience with numerous MMORPGs, and none of them are perfect. The most popular MMORPGs usually have a feature that is the key to making it popular. In your opinion, what is the key to success in an MMORPG game? The bottom line is, what is the feature that makes you want to play the MMORPG; What is it about the game that keeps you addicted? Please share your thoughts on what features you would like to see in a MMORPG. If there is a MMORPG that has or lacks what you want in one, do not hesitate to post that as well. Thank you; now let's begin!