Local Movie Theaters Not Sold at Premium?
August 28, 2011 5:15am CST
Employers now recognize the prestige movie theaters, local movie not as strong as previous years. Even the local film is not much in the lyrics, especially in cinemas upscale or premium. This was conveyed by the Chairman of the Association of Cinema of ndonesia (GPBSI) Johnny Syafrudin . "I do not think our films are not goodour society has changed his lifestyle-oriented overseas. I do not know , not a movie, but he trend behavior of our audience is American minded to the food problem," he said. He acknowledged this condition is so severe, he said even the location of certain cinemas , local films do not have a place to watch any aliases. If you have this, go Johnny, it makes a strategy to map the locations or segments for local movie theaters. Johnny pointed to the cinemas like Pondok Indah Mall (PIM), EX, Plaza Senayan, Senayan City, Kelapa Gading and more are the main market screenings of foreign films. While second-class theaters and other classes such as Megaria, Slipi Jaya, and several cinemas a suburb of Jakarta like Tangerang, Bekasi, Bogor, local films still get a place in the eyes of the audience. "If we look at the indicator biosksop upper class in Jakarta, can not ride at the Ex, Plaza Senayan, Senayan City, Kelapa Gading, Indonesia is not movie goers, not sold," said Johnny. He could not even know the extent of an audience of local films that have been released as Tendangan Dari Langit, Kejarlah Jodoh Kau Kutangkap, Get Married 3 and Di Bawah Lindungan Ka'bah. The fact that films have to compete with foreign films that are still outstanding such as Kung Fu Panda 2, Fast and the Furious 5, Transformers and others. "Grain had to like it, that the routine of our films we can see, but arguably not love the cinema for local movie," he explained. According to him, it's time the local film should make a brand and marketing strategy workable. Slogans and support of high officials like the Minister or the President to watch a promotional, is no longer effective for local movie. how do you think about this news?