Strange message appeared on Wikipedia today

Dear friends, as many of you know, Wikipedia, the free encyclopedia that collects in my opinion a large part of all the "known and knowledges", today opened with this strange message: If everyone who reads this post, donate € 5, our fundraising would end today. Ok, ok, I know that a project is always free, however, need to raise funds in order to survive, but to me it has always been a known fact that Wikipedia has a page always open to donations for those who could or would like to donate. In this respect I do not understand why trumpeting this message to all those who make access to the site as if they feel obliged to donate money immediately. I want to be honest and tell you that I have never donated, but instill a reason exists, the fact that I can not donate because I do not have the chance. For this reason all the ways that message leaves me indifferent (unfortunately !). Later reading the message of the "creator" Jimmy Wales, just today I discovered that Wikipedia is the fifth most visited site in the world with billions of pages available. The message was then written as this, and only in this period people all over the world come together to support the Wikipedia project. In conclusion I can say this: "glory and honor" to those who donate money to this wonderful cultural project. But let's not forget that many people (myself included) are unable to do so. That said what do you think?