the new philippine tourism slogan
January 17, 2012 12:05am CST
In my opinion, the new tourism slogan of our country , “It’s more fun in the Philippines” is well accepted by the Filipinos. I for one liked it because it’s very apt to what the tourism agency is trying to convey , that not only has the Philippines many beautiful places to go , but there are many things of so much fun here in the Philippines. Though, it was said that the said slogan was first used by Switzerland , 50 years ago , it is inevitable that this was made but not certainly copied from that. Spoofs has been made with regards to it such as ; Senators, more fun in the Philippines , Drinking , more fun in the Philippines, Planking , more fun in the Philippines , Ziplining , more fun in the Philippines ! What can you say guys?
19 Jan 12
"It's more fun in the Philippines", can be appealing to some but can be negative to others. Yes we have so many fun places here in our country, and I can't name all of them. Fiestas, festivals included and scenic places can give every tourist the fun and adventure they are seeking. I just couldn't understand why the Philippine Tourism people keeps on changing our slogan, from time to time. Are they not contended with what they have started at first? Is it not really luring more tourist to visit the country? Well they have their own reasons though. maybe it is politically influenced, because during Arroyo's administration it was "WOW Philippines". Well to distinguish the previous goverment which PNOY abhors so much and labeled it a corrupt regime, they changed that WOW to "It's more fun in the Philippines". At first it sounds to good to be true, but it connotes a different meaning too. It single-out the Philippines to be the better place worldwide, though we know at some point there are also good places out there worldwide not only here in our country. Tourism officials intention could be still to lure more tourist arrivals with this slogan but we all know it was a former slogan of another country. Why can't we not formulate our own unique slogan and not just be some copy cats. Pre-world war 2 Philippines was labeled "The Pearl of the Orient", why can't we use that. It is better than what we currently have. We should maintain the original label of the country "Philippines: The Pearl of the Orient". I hope tourism officials will hear my plea, let's be original folks.
19 Jan 12
One of the respondents, suggested that it would have been better if they have removed the word "more", because it connotes comparison and superiority. And i really agree to that. Well, it seems that for every new tourism secretary, a new slogan would be done. I guess, they just want everybody to know that they too, have thought of something.
22 Jan 12
That is what we call politics in tourism, the secretary is striving to be unique regardless if it is borrowed or just a copycat. Maybe he has plans of running for congress or senate this coming elections in 2013. That's why they came up to the public to show off their new slogan to get media and public attention thus making the secretary's name float for a free campaign. What is happening to our country?. They think public service is a joke, they only protect their own interests and not the interests of the Filipino people.