Advertising Class Assignment
February 27, 2012 6:05pm CST
hey you guys what do you think is a good topic that I should do my article presentation on for my advertising class? I think I am going to pick target marketing, or consumer behavior?
28 Feb 12
I suggest you do the piece on target marketing rather on consumer behavior. But basically, it depends on how much material you can source out for the topic. The reason I suggested the target marketing is because ti is easier and it constitutes a process. Consumer behavior is a general term that may entail many specific subcategories that you might not cover. But still, it depends on much material you can cover.
• United States
28 Feb 12
your right and i have chosen to do a piece on target marketing. I chose to do it on how makeup is specifically targeted to african american women, and I found a pretty interesting article on Posner's makeup brand and it has revamped its cosmetic line to target younger women (18-34) of color. When i did the one on consumer behavior, it did take a few more extra steps, and it was just more complicated, and it was hard to specifically get on a topic on it. Thank you so much on your input.