Are you relying more on Google for ranking your own website or blog?

October 24, 2012 11:09pm CST
For so many years, webmasters and bloggers (new or experienced) are always relying on Google to rank their own websites, blogs, or any kind of landing page. Even if you create high quality content on various Web 2.0 properties like Squidoo and Hubpages, you can still have a chance to rank it well. But it depends on your targeted keyword's competitiveness and monthly search volume (both global and local). If there's Yahoo and Bing, why Google? Why you are relying more on Google than Yahoo and Bing anyway? To tell you the truth, Google is the most dominant website and search engine ever. Facebook and Youtube are just ranked 2nd and 3rd, respectively behind Google. This is one reason why Google is so powerful and reliable to all webmasters and bloggers. In order for you to dominate your targeted keyword in the first page of Google search results, you need to optimize it properly. If you don't know how to optimize it well, I suggest that you should learn more about search engine optimization, or what we call as SEO. For few years, I have been relying more on Google with my own blog. I have been publishing product reviews and optimize it very well. Good thing, I had a Wordpress plugin called Easy WP SEO to check my blog's SEO health. It really helped me a lot, and I even experienced one of my product review articles appeared on the first page of Google, and I even made few sales there. SEO is old but still the most powerful method of gaining more traffic to my own website or blog, as long Google loves my content. They also have implemented strict rules when it comes to ranking your own websites and blogs. I really don't know if you are familiar about the term "Google Panda" and "Google Penguin"? These ones are monitoring the activities of your website or blog, whether if it violates their rules of the game. For Google Panda, it simply penalizes and de-index websites and blogs from ranking due to duplicate and poorly written content, or even put them on the Google Sandbox. As for the Google Penguin, it penalizes websites with hyperlinks in the same kind of content (unless you want your content to make it unique). You should avoid copying someone else's content (or even yours to distribute it to other sources), or else you might not find your website or blog anymore in the Google index. If you are serious enough to gain more search traffic from your website or blog, you had no choice but to rely more on Google and follow their rules of the game.
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