Which Method You Prefer to Use In Oline Marketing?

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The internet is a very prospective medium to advertise product or service. There are many companies choose the internet as the alternative to promote their product or service instead of advertising on newspaper, television, radio, road banner or something else. But, the question is, what is the most favored online marketing method used by most companies. Is any one of you guys knows or has experienced in utilizing online marketing in a business or company?