Competition heated, how can sanitary ware enterprises fight a way out

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After more than 10 years fast development, China bathroom industry has happen huge change, the home enterprise is the Eight Immortals, hope to points a cake, however market so big, and this a few years real estate recession and capacity serious excess problem, lead to bathroom Enterprise including bathroom dealers, and big store itself Day more bad, directly reflect to market above is a large number of dealers contraction stores to save strength, store is compounded by the, recent happen Beijing East home ( Community Network Forum ) the collapse of, Hangzhou ouyad home suddenly close has building materials bathroom Survival the plight of exposed. To this end, the journalists dedicated domestic intelligence toilet brand CEO of Feng Dao yi xibao, asking him to give us a comprehensive analysis of, in the hope of to the traditional bathroom in the middle of distributors and helps enterprises. Yi xibao as the earliest development of the intelligent toilet production and marketing of professional enterprises, has in the industry for 12 years, has invested more than 100 million per cent, after so many years of hard work, we have laid a solid foundation.For more families to use at an early date to human intelligent toilet products is very helpful to us, Yi xibao promoting intelligent toilet as its own responsibility, awareness of the intelligent toilet products available to rely on traditional marketing is not enough, we must take advantage of the Internet, the entire network marketing online and offline services to follow up, we see it referred to as Oto mode. But many sanitary ware enterprises want to do e-commerce, they just understood to be in IT platforms such as taobao shop, of such a one-sided understanding is impossible to do business.This coincidence, we and everyone to explore the traditional bathroom electric business. Tide of Internet stream, starting from taobao sales exceeded 19.1 billion a day, many companies appear to be awakened.E - commerce in ceramic sanitary ware industry in recent years in the state of the easy stuff, very few manufacturers really big willing to invest to develop e - commerce, let alone do it and more successful. All along, the industry a variety of Voice stress of ceramic sanitary ware industry of e - commerce insulation, because ceramic sanitary ware products require experience in itself, distributors need pricing, unable to balance the interests of online and offline. In fact, experience the problem is not a big problem, compare the development of electronic business in the emerging industry, ceramics industry in experience links have an advantage, because now many manufacturers have already started like a National layout, the layout good store, so you can meet the needs of experience in the area. Some people may ask, if the manufacturers in a region does not store, consumers who want to experience what to do? Very simple experience for consumers to give up links in the region, increase the risk of zero commitment link.Online marketing, to give manufacturers an existing store sales in the region on a certain level of enhancement of the promotion of the total volume is very large. In this case, that there are no storefront layout area to consider what are you doing?To keep the layout does not, in the future, not the development of electronic business, anyway, manufacturers would have done. Moreover, China's market is so big, not any manufacturer can layout complete, if manufacturers want to wait until the layout almost finished? On the question of electricity distributor of independent pricing, dealer divide between the interests of the problem, of course, you can also follow the line has been divided under good relationship before to perform.For dealers, and manufacturers as long as you provide a win - win policy, and they are willing to accept. These issues in the final analysis, a major limitation of the development of electric ceramic sanitary ware industry that Wade was too mixed price system is not clear, there is a chain of most interest.Sales of businesses, many are relying on a certain degree of " lying ". Depending on the consumer offer different prices, if you are lucky, when one or two you can get customers, selling at a higher price.Manufacturers for some of the business practices are overlook it, because, in their view, the business is helping make my own money. If too much interference in All Its Aspects.Offending dealers that they are not happy, and even the manufacturers involved with yourself to. They don't want to play In fact, any industry, if you want to be truly powerful, relatively transparent price system is indispensable, so is the enterprise. Just flip the world's top 500, or companies with decades of history, you will find, in addition to monopolistic enterprises, they make a profit through the services, through means such as cost control, logistics control, not by means of different customers different prices, by deceiving the consumer to make money. Dealer you need to consider, at the age of the Internet, the information explosion, what trend of more transparency, management concepts to change the price is not transparent, do not think that manufacturers be good to yourself, do not want to damage their interests.Dealers have to think about is, what is the future trend of development, a sink to Conservative companies, no innovation, no long-term goals of the enterprise, it is worth dealers Do you follow.