Sanitary ware brand purchase and join the preferred

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High quality and inexpensive is the vast majority of consumers in the pursuit of the target consumers, however, Wumart and inexpensive but often in conflict. Under the situation can't be chosen is still cheap, Wumart? The answer is of course not only, but for the field of decoration used it for five years and ten years of durable goods, consumers now will be more inclined to wumart. As people's income and living standards improve, in the purchase of products price is no longer the primary factors to consider, there is no good quality, low price, good service is of no use. Consumers on the quality requirements improve, represents the change of market demand, it means that the dealer must adapt to high-quality products, agent. Quality is the lifeline of the enterprise, reputation and brand by quality win, therefore, have to buy brand assurance products can give everyone a trust and peace of mind. But the bathroom industry is the low degree of concern industry, few consumers for having heard it many times brand. In the face of thousands of so-called brand building materials home furnishing market, how to identify and select? For the brand, wine is also afraid of deep alley, in addition to its own propaganda, is particularly important and recommended for evaluation of third party. Consumers buy products concern towards the quality and brand Some institutions have done a survey, in which there is a problem: home furnishing consumer, what you are most concerned about? 75% of consumers will be as a preferred quality, brand and service also attention, only 10% of consumers are most concerned about the price. Obviously, the quality of consumer choice of home furnishing products is the most important, is to let consumers feel the main source of value, and no quality assurance brand also can not be called brand. Because of this, the brand product gives a sense of trust, is synonymous with quality. Other media for the faucet products did a survey of consumers, a "buy faucet" give priority to survey factors, 36% of users choose the "famous brand", the first accounted for options. Show the consumer brand awareness is increasing, the brand trust has become one of the most important determinants of purchase intention. The second is the "environmental security", the ratio was 24.6%, the two ratio is higher than the "price", shows that consumers attach importance to product safety. Two consumer survey showed, consumers are no longer blindly pursue cheap, gradually improve on the quality, security and brand attention. Of course, the price factor is not completely disappeared, just to be on the foundation of quality and price comparison, because for the majority of consumers, high-end brands with high added value are not their food, the optimal cost-effective brand is the pursuit of most consumers preferred. Dealers choose business partners As the saying goes "men fear into the wrong line, afraid of marrying the wrong woman Lang", and many people love the relationship between brand and the agent metaphor for the "husband and wife". Agent, dealer choice brand is not only a selection of industry, but also a career choice of a mate, was one of the most important choices in life. Recently, have unlimited scenery only bathroom chairman Su Danxiao was arrested, on the brink of collapse. Legend has it that many dealers into the company's payment into the water, the franchise fee gone for ever, Guiyang somewhere more dealers in Foshan headquarters base headquarters "only" crying. This rapid rise and fall of a brand fell the most hurt is undoubtedly the dealer. This event not only the feeling is like in the industry, is that dealers gasped, brand choice is more cautious. The only bathroom sanitary industry new mode of implementation and their combination, invited Lee Hom to speak, to elevate brand awareness, attracted many dealers to join. But a sanitary ware industry senior personage says, a bathroom enterprises even basic production and R & D are not, only by the external packing can never be solved products into the hands of consumption. This model can attract some foreign agents, who are in see through. If a professional reviews, many dealers will not easily be tempted to these marketing tools. Transformation of the agents, distributors need more brands backing In recent years, the transformation and upgrading of enterprises has been a topic we mentioned many times, in fact, in this behind, there are a large part of dealers also silently in the transformation and upgrading. Because the customers on the quality of the increasingly picky, more emphasis on brand, brand-name goods market has shrunk, in this trend, dealers are also seeking a gorgeous turn. Expansion in the brand enterprise market on the road, constantly looking for quality dealer, at the same time, many dealers are also eager to act a good brand reputation and strength. The dealer selection agent quality assured brand products, so they can have more power, continued operating their career development, from the entire industry, can also play a role in purifying the market, make inferior products without shelter. Transformation of the agents, distributors need brand behind them. Source from: