Android TV Box – a rising star in the TV market

Accord, New York
March 10, 2014 10:13pm CST
It is expected that 60 percent of the Internet-based services’ income would be from IPTV on OTT by 2016, when the Android TV Box market would see a boom. SmartTV Box products have been available on the market since early 2013. The products, run on the Android operation system, connecting with TV via the Internet transmission (fiber or ADSL), allowed TV watchers to enjoy a lot of multi-media services. The “small box”, priced at VND1.6-3 million only, is “powerful” enough to turn a normal TV into a smart TV. Therefore, experts believe that the products would replace smart TVs and dominate the TV market in the upcoming years. There are many reasons that prompt people to use Android TV Box instead of smart TV. The biggest advantage of Android TV Box is the low price, which is 10 times cheaper than a smart TV. An Android TV Box can be bought at VND1.6-3 million, while a smart TV is priced at no less than VND10 million. While having the small size, Android TV Box is designed with the configuration powerful enough to allow users surf on Internet, play games, read newspapers and access to social networks without personal computers. Android TV Box allows users watch HD films and use the film stores with copyrighted films, including the 3D blockbuster films updated regularly by the content service providers. Android TV Box users can save a lot of money as they can watch tens of TV channels free of charge, or with low fees (VND50,000 a month) and enjoy a lot of other facilities. Quan of VTC Multimedia quoted the survey of Informa, a market survey firm, as saying that 60 percent of income would be from IPTV services on OTT by 2016. Traditional pay-TV would become cheaper and cheaper, while service providers would focus on collecting fees from added value services.
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