The Establishment of Workstations in 18 Key Cities---Dalian

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After establishing workstations in key cities, Taiyuan and Zhengzhou, Beijing International Cycle Expo and Beijing Cycling Festival Organizing Committee came to the beautiful coastal city—Dalian, continuing its work to establish workstations in 18 key cities, building a bigger communication platform. Beijing International Cycle Expo and the 4th Beijing Cycling Festival 2015 will be held in Beijing BaDaLing International Exhibition Center June 26-28, 2015. This expo will have an emphasis on presenting bicycle culture and establishing a “service platform for northern dealers”, making Beijing expo the largest expo and festival based in Beijing. The Organizing Committee focused on several agents with a large scale and sound marketing outreach after an in-depth research. During the visit, the Organizing Committee delivered the concept of developing a “service platform for northern dealers”, the purpose and innovative programs of this expo and communicated with the agencies in detail, explaining the innovative programs “Green Facility Union” and “Cycling in Beijing”. These two programs are praised and favored by the agents for serving the purpose of establishing a “service platform for northern dealers”, to advocate bicycle culture and the environmental protection concept “Green Travel”. As a hot tourist city in China, Dalian is called the “international garden city”, merging economy, trade, industry and tourism into a single whole. With a predominant geographical location, Dalian witnesses lots of opportunities and is favored by domestic and overseas high-end bicycle dealers due to its perfect city image and economy. Dalian Changzheng Bike--As Trek’s agent in Dalian and one of the agents that started early in the bicycle business, Dalian Changzheng Bike has a sound brand image and is known for high level of professionalism. The store forms different clubs for different cycling groups and organizes many activities. Yongguan Sports--Having 4 stores, Yongguan Sports primarily sells SPECIALIZED, UCC, DAHON bicycles, meeting different needs of the market. Yongguan Sports joined the non-profit organization “Lion Fraternity”, bringing the “green cycling, healthy life” concept to Dalian. The SPECIALIZED concept store is near the university town. The owner often leads cycling activities among college students, which promotes sales and gives the students opportunities to learn about cycling. Dalian Shuangguan Bike—It is an agent of famous international brands Bmc, Cervelo, and Cannondale which are characterized with different features. The owner is a young and promising cyclist and triathlon fan. The new store opened at the end of last year, offering more professional products with features. Tiandixing Bike--As an old store mainly selling TRIACE, Bianchi, Focus and Scott bicycles, its owner was a professional athlete who later became a bicycle team coach and then devoted himself to the bicycle industry. His identities in clubs and among cyclists are bicycle store owner and cycling coach. He has clear target consumers who are middle and high-end.