Here are the ways to leverage social networking for your business and to improve the business through SMO

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Whether your company needs to adopt a social media strategy really depends on the size of your business, your goals and how you plan to achieve them. If you are a budding venture or a small organization, then social media can help you create buzz easily, quickly and at lower costs. However, most of the large scale organisations are yet to adopt social networking strategy aggressively, as it is considerably challenging to manage and monitor the bandwidth of customer queries or complaints. Still, there has been a significant increase in the number of large organizations using social media networking to strengthen their brands and develop more customer touch points. Also, whether you are a B2C or B2B focused company can make an essential impact on your usage of social media.