Using the Dying in Ads

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I'm outraged by the local hospice organization's series of ads. They feature dying people praising the company (called Hosparus), then at the end, showing the individual's name and birth/death dates. I think using dead people to sell the product is INCREDIBLY tacky. Yes, they have permission, but I still find the ads offensive. It may be personal: my neighbor died of lung cancer last year, and hospice wasn't much help to her or her family. So am I showing "sour grapes," being too sensitive, or is this just a poor advertising scheme?