What do you think about religious advertising in cinemas?

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A row has broken out in the UK between the major cinema chains and the Church of England. This is because the latter made a short video ad that featured the Lord's Prayer and which it planned to have shown in the lead-in to screenings of the new Star Wars film when it reaches British cinemas in December. However, the advertising agency has pulled the ads, on the grounds that it cannot show ads that are political or religious in nature, because they might cause offence. The Church is furious, because it thought that permission would be granted, especially in the run-up to Christmas. Opinion in the UK is divided on this issue, and it does not necessarily depend on whether one is religious or not. What do you reckon? A prayer before Star Wars? Or do you take the view that most people are far too busy sorting out their popcorn to notice what is being shown in the ads anyway?