£6 Million - That's a Lot of Creme Eggs

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Well, perhaps Cadbury may now realise that 'secretly' changing the traditional Creme Egg recipe was their smartest move. I have just read that the change has lost Cadbury over £6million in Creme Egg sales. For those who don't know UK brand, Cadbury was bought by US giant, Kraft in 2010 and is currently owned by Mondelez. Cadbury first launched the Creme Egg in 1971 and whilst the extremely sweet Creme Egg is not to everyone's taste, it has been hugely popular. Last year however, the traditional Dairy Milk shell was replaced by a standard cocoa mix chocolate, which is presumably cheaper. Maybe it was thought consumers were ignorant and would not notice. That was most definitely not the case. Some people were also disgruntled with the traditional 6 Creme Egg box having been replaced with a box containing one less. Do you like or did you like Cadbury Creme Eggs? If so, did you buy any since the recipe change? I know I very deliberately never bought a single Creme Egg last year. £6 million down in Creme Egg sales tells me that I was not alone.