AdSense "Introduces" Page-Level Ads

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To quote their glowing words, they say "Page-level ads are optimized to only appear when they’ll perform well for you, they provide a good user experience, and they’re easy to set up too." Isn't it amazing? There should be ads like these dangling above our beds, in the sky next to the sun, and sitting on our breakfast tables. In view of the treatment we get from the "old" Google AdSense, should be put our every confidence in Google's words to us? Or will it be more of the same?