Why is this obsession with Indian Premiere League?

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I think our Politicians, celebrities and corporate houses are quite obsessed with Indian Premiere League. with many state facing acute shortage of water, farmers dying, supreme court reprimanding the officials of IPL on multiple occasions, the message these officials(who are politicians from various parties ) are giving to the country is that they really don't care about the country, its farmers and its people in general. The message is that the show must go on irrespective of the feelings and emotions of the people which I feel is quite ignorant, blatant and arrogant.