Oh, no...it's the dreaded Blossom End Rot

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I have two tomato plants (Big Beef variety) and I have a beef with them. They have grown nicely; I have avoided over watering them, fertilized them, even spoken encouraging words to them. As you see, there are a good many tomatoes, still green so far. But, there was one with a red glow that increased daily until I felt it was ripe and ready. As I took it in my hand though, I saw an ugly brown circle around the bottom. Googling "brown circles on the bottom of my tomatoes," I soon found the name of my problem along with various remedies. Calcium seemed to be the key, so I bought some high calcium tomato pellets and started watering them in. Perhaps I can keep the rot from spreading. Even with the rot, the fruit is still edible; you just cut off the affected part. We had my red one in a salad last night. Delicious! Have you grown tomatoes? Ever had that nasty rot?