tv ads

November 26, 2006 4:14am CST
has anyone been able tofigure out why the volume on tv suddenly takes a big jump in decibels as soon as a commercial break comes along? is a decibel bombardment supposed to be necessary to make consumers remember ads or hate them more?
1 response
@lsen06 (5006)
• India
26 Nov 06
They think that they have to screem to make their point enter our head. But that only creates disturbance.