What exactly does this mean?

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I like Original Source brand shower gel, especially the citrusy ones, so I recently tried this grapefruit version. I like the shower gel, but the wording on the bottle is driving me nuts – I mean, what exactly does it mean? On the same brand bottle of lime shower gel, it says: ‘40 real zingy limes are packed into this shower gel’ Well I can understand that; it means they used 40 whole limes to make the amount in that bottle. But on this grapefruit variety I have tried arranging the words on the bottle into every phrase I can and it still doesn’t make sense! The words say: ‘100’ ‘cm of’ ‘juicy’ ‘peel in’ ‘pink grapefruit’ So what does that mean – 100 grapefruit? Obviously not. 100 cm of peel? Maybe… but what is 100 cm of peel? 100 cm of whole grapefruit peels lined up? A 100 cm long strip of grapefruit peel? And if so how wide would that strip be – a few cm wide, or just a few microns wide? Did they use the whole thickness of the peel, or just the zest? Or does it mean 100 cm of juicy peel-in grapefruit – meaning slices of grapefruit with the peel? And if so how wide are those slices? Or maybe a 100 square cm area of grapefruit peel? Or even 100 cubic cm of grapefruit with peel – or 100 cubic cm of grapefruit peel? But then a cubic cm is the same as a millilitre, so why not just say ‘100 mL of grapefruit’? Aargh! I will have to buy a different type next time, this is just too annoying! All rights reserved. © Text and image copyright Fleur 2017.