You know... Something that is extremely important to you for some specific reason? You must have one.
In my case, I have a watch that my grandmother gave me when I was 8 years old and no money in the world is enough to buy this object.
That's good for you. Keep this thing as sentimental value. Lucky! :-)
The important thing is you remember loved ones.
You can sing like "Its not about, money3x... We not do need... Money2x...
Forget about Price Tag. :D