How to handle office rules?

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While joining my new company, My boss told me that there won't be much rules to follow. We only had to complete the work in time, and that's all. But as days are passing, things are changing rapidly. Everyday, they're introducing new rules which are tough to follow. As for instance, I am late, I have to come early for 7 consecutive days. Moreover, no leaves are allowed without prior inform. Sundays no longer will be holidays. I am fed up with these rules. Don't know how to handle them. What would you suggest?