Persuasion

"Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not only logical) means. It is a problem-solving strategy, and relies on "appeals" rather than force." This is the description from a dictionary.

Persuasion is a process of guiding one or many individuals towards the adoption of an idea or a thought or a goal. If used properly it can solve many problems we are currently facing.