Digital Marketing is a craze for sometime.

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Do you think digital marketing is a craze for sometime or it will be permanent. Today everything is going digital. The world is changing drastically from shopping to payments, labors etc etc. Will this be permanent or it will be for some time. Again technology may get upgraded, what will be next. Its not so easy to gain success digitally as their is too much competition for now. do you agree. We get clients who wants overnight success, but one thing is sure digital marketing is a process which takes lot of time and hard-work to achieve even 50% Success. Let me your thoughts.