21 years old and already 1 million
December 5, 2006 5:26am CST
Alex Tew completed just one term of his three-year business degree before deciding he'd do just fine without it. If the $1m in his bank account is anything to go by, he's right. The 21-year-old student started the Million Dollar Homepage to help pay his university fees, but it ended up making him a dollar millionaire in just four months. milliondollarhomepage.com The million-dollar student The site sold pixels, the dots which make up a computer screen, as advertising space, costing a dollar a dot. The minimum purchase was $100 for a 10x10 pixel square to hold the buyer's logo or design. Clicking on that space takes readers to the buyer's website. Alex invested £50 setting up the site. Friends and family bought the first $1,000 worth of pixels. The proceeds of the first sale of ad space went on putting out a press release, which brought the site to the media's attention. From there it snowballed. As he made money, more people talked about it and the more people talked about it, the more money he made. At its most popular, the Million Dollar Homepage got 863,000 unique users in one day, it still gets about 7,000 a day even though every pixel has been sold.