December 15, 2006 1:38am CST
what a business mean to u ??? You must begin a business with the end in mind. In order to get from point A to point B, must know where both of those points are. If you don’t define the end goal, you have very little hope of ever getting there. Strategy is about planning and defining the straight line between those two points. Rather than taking the scenic route, a good strategy gets you from where you are to where you want to go in the most efficient way possible. You can’t draw that straight line if you haven’t figured out where and what point B is. I find a lot of entrepreneurs try to skip ahead and do marketing for their business before they have defined where their desired end point is. This is impractical and more importantly a mistake that can doom your businessEpotential. There are plenty of marketing methods you can utilize. Sure marketing is an important business strategy but what you say, how you say it, and who you say it to, all depend on clearly defining your point B. You can spend your money and your efforts on marketing all day long, but if you don’t know what the goal of these efforts is then that spend can be largely waste. And small businesses do not have room for waste. So what is your vision? Create a clear picture in your mind. You can not acquire what you cannot see. That is why visualization techniques are so effective. Follow our vision formula and your business is sure to flourish. Create your business vision. The first step in creating your business vision is to clearly define what that future looks like. You do this by traveling forward in time to point B and then looking back on what has transpired to get you there. It is important to write this out, not just think it, to further solidify it in your subconscious mind. This should be in paragraph format and include as much rich detail and as many emotional words as possible. It is best to write it as if this future vision has already occurred and you are expressing gratitude for the events that have unfolded and the things you have accomplished. Here is an example: I am so happy now that I have expanded my business successfully using a licensee model. I have 30 high caliber licensees that do a fantastic job for clients and the company earns royalties off their efforts. I have written and published 5 books best selling books and have 3 more in process for this year. I have put solid systems and processes in place so that anything that is repetitive is automated. I have hired excellent people who enjoy their work and are passionate about contributing to the goals of the organization. I am so productive with this high powered team. I only work about 40 hours a week and enjoy plenty of free time with friends and family on a regular basis. Business has grown 50% a year over the past 5 years and is on track to continue. Our message resonates with our target audience and our products and services provide a good value to our customers. Word of mouth has become a powerful marketing agent for us. We are making the world a better place by empowering entrepreneurs everywhere to achieve a flourishing business of their own. I make more than $500,000 a year which I deserve and enjoy and I can now give back to others by supporting causes that I believe in. Next you should use this looking back on the future exercise to develop a purpose statement for your role within the company and all of the other roles within the company. Many entrepreneurs struggle with wearing all the hats in the organization. It is impossible to be highly effective when you are playing 17 different roles. Instead create a purpose for each role.