tasting: from the biology section

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Ok from a discussion in the biology section emerged this experiment: There seem to be three factors that together determine whether we like the taste of something or not: characteristics of the object itself; the nose (the smell of food interferes with it's taste, as proven by the fact that many people who have a cold don't taste as much as usual); the brain (through associations with the object and synthesis of the different imputs from the senses). Which of these factors is most important? Test: Take three candies with the same flavour. Add a bad smell to one of these candies, and mess with the appearance and texture of another. Leave the third candy as it is. Feed these candies to someone else (your little brother or so Wink ), which one tastes worst? Who's curious enough to try it out?