publicity is required only when a product is bad

@hcprasad (1013)
India
December 20, 2006 10:15am CST
if the product is good, people will pass on the message mouth to mouth. only when a product is to be sold somehow or other, advertisement and publicity is required.
1 response
• South Africa
20 Dec 06
I disagree, since mouth to mouth is limited, and you somehow need to get the product out tto several people before you can even have word-of-mouth. Besides, word-of-mouth IS a form of publicity, anyway.