What is so special about 10 : 10

@register (1065)
September 28, 2006 2:52pm CST
The time 10:10 is showed in all watch ads .. why is it so special ?
2 responses
29 Sep 06
I think it's a nice (in a digital sense) visual time, it's equal in terms of size and they're even numbers.
• United States
28 Sep 06
It looks like a smile, which subconsciously allows us to think of the product as a happy thing. Also, it keeps the hands out of the way of each other and important details on the watch face.