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Step1 - Ensure that your audience are tuned in and paying full attention to what you are about to say. Once you have the attention of the audience the communication of the message can begin. • Step2 - Each recipient listens to the message. • Step3 - Each recipient will have some feeling about the message and will interpret its meaning. This is often done in the light of individual attitudes and prejudices or alternatively with reference to previous experience or associations. Your problem is that the audience may not feel and interpret in the way that you intended. The result may range from a simple failure for the message to hit home, through to a serious misunderstanding. • Step4 - Each recipient may respond to the original message. • Step5 - You have now become the receiver, and should listen carefully to the message. • Step6 - You will feel and interpret something about this message. This may range from satisfaction that the communication is proceeding as you intended, to bewilderment at how your original message was mis-interpreted.