Do You Know What SEO Is?

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Search Engine Optimization - it's working on websites so that your website would be visible on page 1 of search engine results, so your website can get clicked more often than the website ranked 100,000. My friend is in a contest - after typing Isulong SEOPH (meaning Go Search Engine Optimization Philippines) on the search bar, the 10 websites that shows on page 1 wins. The website my friend is on is www.isulongseoph.org and it's just at third, and no one knows why. Any ideas? Just rant if you don't know anything about it. your guess is as good as mine.