Is cricket inherently a commercial-friendly game compared to other popular sprts
January 19, 2007 6:40am CST
I think cricket is friendly to its sponsors and that is the reason for cricket making a lot of money in the recent years. You can display ads after every over, every wicket fall, every innings break and also during the game. Compare it with football where the only time to show ads is during half time. Don't you think so?
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