Is naming a person a bad thing?

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i was talking to my partner and i mentioned being a GEEK or NERD. he said he doesn't like it. it's like naming a person. according to wikipedia, "Naming is the process of assigning a particular word or phrase to a particular object or property. This can be quite deliberate or a natural process that occurs in the flow of life as some phenomenon comes to the attention of the users of a language. Many new words or phrases come into existence during translation as attempts are made to express concepts from one language in another." so naming is just for an object or property?