What's your favourite brand of mp3 player?

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My favourite mp3 players are Creative Zen ones. The first one I bought was a 20GB CZ, and than later I bought the 8GB microphoto which is smaller and more portable. I still have the first one as it will store more songs and I still listen to it. The sound quality is also brilliant. I'm not a fan of the ipod, and I hate the itunes software. I think the zen's is much better...but that's just me. I really can't understand why the ipod is as popular as it is - one of life's many mysteries!