How useful is Public Relations?

@quachee (183)
February 24, 2007 10:56am CST
Have any of you guys used a PR company to launch any product/ company? How was the response... how useful is it?
1 response
• Singapore
24 Feb 07
Hi Alvin, I've not used one before but I think it should be a good idea. What I will do is to not engage any first but rather ask for a few quotations from different companies. Once you do that, you will have a good understanding on what the PR launch entails. You might then be able to outsource certain components rather than outsourcing the whole turnkey project to a PR agency which might cost a bomb. Regards, Edmund Ng