Arden Supports Britney And Perfume Line

@weee_ann (1454)
February 24, 2007 7:10pm CST
Elizabeth Arden Inc. said on Thursday it would continue to support troubled pop singer Britney Spears and her perfume line, although fans may shun the fragrances after her recent behavior and negative publicity. "We have a long-standing and very successful relationship with Britney Spears. We care about her personally and remain completely supportive of her," the beauty company said in a statement, after a New York Post story on Wednesday outlined how her recent antics may be hurting sales. Celebrity perfumes have been a strong source of earnings for companies such as Elizabeth Arden, which makes and sells Spears' Fantasy, Midnight Fantasy, In Control and Curious scents. Curious, which was launched in late 2004, was the first in the line and an instant success. The latest, Midnight Fantasy, also got off to a strong start, the company said. Less than two weeks ago, New York-based Elizabeth Arden reported quarterly profits that topped Wall Street estimates. Sales rose nearly 20 percent, fueled by sales of its fragrance brands. The Britney Spears fragrance line brought double-digit gains, Chief Executive Scott Beattie said in a statement.
1 response
@Rozie37 (15499)
• Turkmenistan
25 Feb 07
It is good that they are sticking beside her, at least for the moment. I am not a Britney Spears fans, but it is obvious that she is really suffering. I hope that she gets help for all that is troubling her. She has two children now and she needs to fully be there for them.
@weee_ann (1454)
• Philippines
25 Feb 07
Thanks for the commment though. She is at the lowest state of her life right now and I'm grateful that unexpected people are giving her the support that she needs. She deserves the world and I hope people would know how to understand her and respect her.