Should There be a Contest for "Odd Book Titles"

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Why should there be a contest for 'Odd Book Titles'? Books should be judged for their literary content. But, there is such a contest. Last year's winner was "People Who Don't Know They Are Dead: How They Attach Themselves to Unsuspecting Bystanders and What to Do about It". This year's contenders are: "How Green Were the Nazis?", "The Stray Shopping Carts of Eastern North America: a guide to field identification" and "Tattooed Mountain Women and Spoon Boxes of Dagestan" By the way, the choice will be made by online voting at www.thebookseller.com