Politics of Book Advertising and Your Impressions of the Book
March 27, 2007 5:38pm CST
Why do you think some books get pushed harder than others by certain publishing companies? Is it politicking by the author of the books or is it because the publisher believes it's a better story or not? I've heard from some people in the industry that it's just luck of the draw as well. Why do you think some companies push certain books and let others get deemphasized? When you're reading a book, does the knowledge that it's a "best seller" or was hyped to the moon increase your enjoyment? Similarly, when reading an obscure text, do you tend to dislike the work or find it boring, or do you have other opinions of books that receive significant marketing dollars from publishing houses?
• United States
1 Apr 07
I think you are quite right - publishers push some books more than others. The "big names" seem to get more coverage. eg some gootballer who has written a biography, (probably ghost-written) will get more publicity than a very good but obscure new writer. I think it depends on what the advance payment is. The bigger the advance payment, the more incentive for the publisher to push the book to recoup the advance.