blue ocean strategy

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i would like to talk about blue ocean strategy, blue ocean strategy is good for business. many of business compete in the saturation market or the mature market, and fighting each other. and this area we called red ocean, so for compete, we must out from the red ocean to the blue ocean but we must out from the red ocean with lower price and unique product. so how? move out the non value added characteristic, and improve new characteristic. and we will reduce cost and improve he unique or differentiation