How important are your relationships and your reputation to your success in life

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We cherish and honor our relationships and our reputation, the two basic ingredients (inputs, characteristics, elements) of our "own brand" called "ourself", above anything else in life (business and personal). So how important are these two traits to you for success in life? 1. Utmost 2. Very Much 3. Likely 4. Not so much 5. Not at all