"just what makes that little old ant, think he can move a rubber tree plant"

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Ok I bought a rubber tree plant, it was on sale and looked healthy. I've never had one, I liked the way it looked and read the directions. It is dying a slow death. Every couple of days I am picking up a leaf. Am I over-watering? Am I underwatering? Some leaves turn brown, others just fall off. I hate to tive up on it, has a little new growth on top even. Help plant growers!